SeQura launches optiQa: You’ll never buy glasses again

Developed in Barcelona by seQura, the leading platform in payments technology, optiQa revolutionizes the optical industry with the first subscription service in Spain that offers universal access to glasses and contact lenses, allowing people to choose an all-inclusive combo of three products or more. OptiQa is designed to adapt to the needs of everyday life, including free change of glasses and full coverage if they break, get lost or stolen. For opticians, optiQa means innovation and more profitability: by attracting more customers and building loyalty, optical stores improve recurrence which results in significant business growth.

An all-inclusive eye care service

Access 3 or more pairs of glasses and change your lenses whenever your eyesight changes, with no additional cost. All for an affordable and transparent monthly fee, with the peace of mind of knowing that, if they get lost, stolen or they break, your glasses will be covered. It’s a service fully tailored to your needs and the unforeseen events of everyday life. 

OptiQa: The evolution of the optical business model

OptiQa represents a paradigm shift not only for the customer, but also for opticians: stores now stop “acquiring” clients, in favor of users, establishing long-term relationships with predictable and recurrent monthly sales.

This new business model, similar to a SaaS but for goods as a service, lowers the dependance on discounts and increases sales per client up to 3 times, greatly improving operating margins. 

OptiQa is an integral solution for opticians, which includes a complete platform to manage the sales process, CRM, accounting and payments. With advanced customization tools, stores can offer unique experiences to each client, fostering loyalty and satisfaction.

As Diego Marquinez, VP of Subscriptions at seQura said:

“At seQura’s innovation center we focus on developing tailor-made solutions for each sector. OptiQa builds on that to shift the paradigm in a well-established industry such as the optical. Our goal is to allow people to enjoy a healthy eyesight, with an up-to-date style within an all-included service that has no hidden fees. Modern optical stores sell glasses and create long-term relationships with customers, so optiQa offers a unique platform that helps them manage it end to end, improving their operating efficiency and doubling their sales.”

Where is optiQa available?

SeQura launches optiQa through strategic partners that share the same innovative vision. This service is already available in PJ Lobster™ stores, the first one to join this paradigm shift.

If you’re also eager to lead through innovation and want to improve the recurrence and performance of your business, optiQa may be just what you’re looking for. Find out more at www.optiqa.io.