Mueblesweb x seQura
Conoce como la implementación de pagos flexibles en Mueblesweb ha sido un éxito rotundo. La solución de pagos de seQura ya representa el 40% de las ventas del ecommerce.
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La primera vez que contacté con el servicio al cliente de un competidor de seQura, hablé durante 10 minutos con un bot. En cambio, con seQura recibí una atención cálida y humana desde el primer día.
Además, ahora que buscamos expandirnos en Portugal y Francia, seQura es el socio perfecto.
Nacho Ferrandis Marti,
CEO de Mueblesweb.
Mueblesweb x seQura
Conoce como la implementación de pagos flexibles en Mueblesweb ha sido un éxito rotundo. La solución de pagos de seQura ya representa el 40% de las ventas del ecommerce.
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¿Qué es Mueblesweb?
En el mundo del ecommerce, Mueblesweb destaca como una tienda líder en la venta de muebles online. Con un amplio catálogo de productos, se ha ganado la confianza de los clientes al ofrecer opciones que se adaptan a diversas necesidades y presupuestos. Su compromiso con la calidad y la satisfacción del cliente es evidente en cada aspecto de su negocio.
Gracias a una selección minuciosa de productos de fabricantes y diseñadores de primer nivel, combinada con la capacidad de producir internamente una parte importante de su catálogo, Mueblesweb se ha convertido en la opción preferida para quienes desean mejorar el estilo y la funcionalidad de sus hogares.
El reto
Inicialmente, Mueblesweb se centraba en vender sus productos a tiendas y mayoristas, con modalidades de pago clásicas que no incluían los pagos flexibles.
El COVID-19 representó tanto un desafío como una oportunidad para la empresa: ante la necesidad de adaptarse al mundo del ecommerce, dieron el salto hacia la venta online y, desde entonces, han experimentado un crecimiento constante.
El próximo desafío consiste en expandirse a Europa y, para ello, es imprescindible contar con un partner internacional que les ayude a ofrecer pagos flexibles en los nuevos mercados.
La primera vez que contacté con el servicio al cliente de un competidor de seQura, hablé durante 10 minutos con un bot. En cambio, con seQura recibí una atención cálida y humana desde el primer día.
Además, ahora que buscamos expandirnos en Portugal y Francia, seQura es el socio perfecto.
Nacho Ferrandis Marti,
CEO de Mueblesweb.
La solución
Mueblesweb descubrió seQura gracias a su competencia, que ya había integrado el producto en su web. Para conocer más sobre la experiencia con seQura, se pusieron en contacto con algunos de sus competidores. Estos les explicaron que seQura era el método más rápido y eficaz para ofrecer pagos flexibles, con los compradores recibiendo la aprobación en apenas un minuto.
Nacho Ferrandis Marti, CEO de Mueblesweb, afirma: "La solución competidora que probamos fue tan lenta y complicada como tratar con un banco. Además, la relación comercial carecía de calidez y cercanía. En cambio, desde el primer momento con seQura, la transparencia fue total y la experiencia excelente. Le daría un 9 de 10".
También recuerda que, al principio, no creía que ofrecer métodos de pago flexibles fuese a aumentar las ventas, dado que sus precios eran competitivos y no esperaba que los compradores optaran por esta nueva modalidad.
A día de hoy, las ventas realizadas a través de seQura suponen el 40% de las ventas totales en Mueblesweb. En 2023, las ventas fraccionadas con seQura incrementaron un 113% y el ticket medio aumentó un 50%, ya que los compradores tienden a añadir más artículos a su carrito cuando se ofrece flexibilidad en los pagos. Por otro lado, ha habido un crecimiento significativo en los pedidos efectuados mediante seQura, duplicándose en tan solo un año.
Además, según el CEO de Mueblesweb, Nacho Ferrandis Marti, “se ha notado un impacto perceptible en la confianza de los clientes. Al ver el nombre de seQura junto al proceso de pago, se sienten más seguros y son más propensos a completar la compra”.
Por último, cabe resaltar que el 50% de las ventas a plazos se realizan en 6 o más cuotas, lo que sugiere que ofrecer opciones de pago más flexibles se ajusta a las necesidades de los compradores y los incentiva a realizar compras de mayor tamaño.
