Customima x seQura
Descubre cómo Customima ha logrado triplicar su ticket medio gracias a la inclusión de una solución de pago flexible que le permitió ofrecer a sus clientes la posibilidad de pagar a su manera a través de una experiencia de compra más fácil, rápida y segura.
<svg width="25" height="21" viewBox="0 0 25 21" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M20.7117 17.8755H21.5595V16.1799H20.7117V17.8755ZM4.56229 2.82348C4.09406 2.82348 3.71449 3.20305 3.71449 3.67128C3.71449 4.1395 4.09406 4.51908 4.56229 4.51908V2.82348ZM23.5678 3.67128L24.3867 3.89055C24.4549 3.63597 24.4008 3.36418 24.2403 3.15511C24.0799 2.94604 23.8313 2.82348 23.5678 2.82348V3.67128ZM20.9777 13.3447L20.1588 13.1254L20.1578 13.1291L20.9777 13.3447ZM19.615 14.3564L19.615 15.2042H19.615V14.3564ZM3.99318 1.93766L3.18767 2.20209L3.18767 2.20209L3.99318 1.93766ZM1 0.152202H0.152202V1.8478H1V0.152202ZM20.7117 16.1799H8.07001V17.8755H20.7117V16.1799ZM8.07001 16.1799C7.72176 16.1799 7.51317 15.9217 7.51317 15.692H5.81758C5.81758 16.9376 6.86679 17.8755 8.07001 17.8755V16.1799ZM7.51317 15.692C7.51317 15.4624 7.72176 15.2042 8.07001 15.2042V13.5086C6.86679 13.5086 5.81758 14.4464 5.81758 15.692H7.51317ZM11.3731 18.7602C11.3731 18.9898 11.1645 19.248 10.8162 19.248V20.9436C12.0195 20.9436 13.0687 20.0057 13.0687 18.7602H11.3731ZM10.8162 19.248C10.468 19.248 10.2594 18.9898 10.2594 18.7602H8.5638C8.5638 20.0057 9.61301 20.9436 10.8162 20.9436V19.248ZM10.2594 18.7602C10.2594 18.5305 10.468 18.2723 10.8162 18.2723V16.5767C9.61301 16.5767 8.5638 17.5146 8.5638 18.7602H10.2594ZM10.8162 18.2723C11.1645 18.2723 11.3731 18.5305 11.3731 18.7602H13.0687C13.0687 17.5146 12.0195 16.5767 10.8162 16.5767V18.2723ZM18.4593 18.7602C18.4593 18.9898 18.2507 19.248 17.9024 19.248V20.9436C19.1057 20.9436 20.1549 20.0057 20.1549 18.7602H18.4593ZM17.9024 19.248C17.5542 19.248 17.3456 18.9898 17.3456 18.7602H15.65C15.65 20.0057 16.6992 20.9436 17.9024 20.9436V19.248ZM17.3456 18.7602C17.3456 18.5305 17.5542 18.2723 17.9024 18.2723V16.5767C16.6992 16.5767 15.65 17.5146 15.65 18.7602H17.3456ZM17.9024 18.2723C18.2507 18.2723 18.4593 18.5305 18.4593 18.7602H20.1549C20.1549 17.5146 19.1057 16.5767 17.9024 16.5767V18.2723ZM22.7488 3.452L20.1588 13.1254L21.7967 13.564L24.3867 3.89055L22.7488 3.452ZM20.1578 13.1291C20.1059 13.3263 19.9006 13.5086 19.615 13.5086V15.2042C20.6184 15.2042 21.5368 14.5522 21.7976 13.5603L20.1578 13.1291ZM19.615 13.5086L8.07001 13.5086L8.07001 15.2042L19.615 15.2042L19.615 13.5086ZM8.87551 14.092L4.79868 1.67323L3.18767 2.20209L7.2645 14.6208L8.87551 14.092ZM4.79868 1.67323C4.49419 0.745695 3.6099 0.152202 2.65236 0.152202V1.8478C2.92388 1.8478 3.12593 2.01402 3.18767 2.20209L4.79868 1.67323ZM2.65236 0.152202H1V1.8478H2.65236V0.152202ZM19.1889 4.51908H23.5678V2.82348H19.1889V4.51908ZM4.56229 4.51908H9.58922V2.82348H4.56229V4.51908ZM9.58922 4.51908H19.1889V2.82348H9.58922V4.51908Z" fill="currentColor"/> </svg>
<svg width="22" height="22" viewBox="0 0 22 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M15.5415 8.34306L6.17346 3.19275" stroke="currentColor" stroke-width="1.69548" stroke-linecap="round" stroke-linejoin="round"/> <path d="M20.2252 14.8926V6.95379C20.2248 6.60575 20.1284 6.26392 19.9457 5.96259C19.763 5.66127 19.5004 5.41104 19.1843 5.23702L11.898 1.26761C11.5815 1.09341 11.2225 1.00171 10.8571 1.00171C10.4917 1.00171 10.1327 1.09341 9.81619 1.26761L2.52991 5.23702C2.21375 5.41104 1.95115 5.66127 1.76845 5.96259C1.58576 6.26392 1.48939 6.60575 1.48901 6.95379V14.8926C1.48939 15.2407 1.58576 15.5825 1.76845 15.8838C1.95115 16.1851 2.21375 16.4354 2.52991 16.6094L9.81619 20.5788C10.1327 20.753 10.4917 20.8447 10.8571 20.8447C11.2225 20.8447 11.5815 20.753 11.898 20.5788L19.1843 16.6094C19.5004 16.4354 19.763 16.1851 19.9457 15.8838C20.1284 15.5825 20.2248 15.2407 20.2252 14.8926Z" stroke="currentColor" stroke-width="1.69548" stroke-linecap="round" stroke-linejoin="round"/> <path d="M1.77124 5.92163L10.8583 10.933L19.9453 5.92163" stroke="currentColor" stroke-width="1.69548" stroke-linecap="round" stroke-linejoin="round"/> <path d="M10.8574 20.9263V10.9233" stroke="currentColor" stroke-width="1.69548" stroke-linecap="round" stroke-linejoin="round"/> </svg>
<svg width="25" height="25" viewBox="0 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.8488 12.7447H11.7625V4.65837C11.7625 4.3316 11.5011 4.07019 11.1743 4.07019C6.06807 4.07019 1.91162 8.22664 1.91162 13.3329C1.91162 18.4391 6.06807 22.5956 11.1743 22.5956C16.2806 22.5956 20.437 18.4391 20.437 13.3329C20.437 13.0105 20.1712 12.7447 19.8488 12.7447ZM11.1743 21.4192C6.71724 21.4192 3.08797 17.79 3.08797 13.3329C3.08797 9.07187 6.39919 5.56895 10.5861 5.26833V13.3329C10.5861 13.6597 10.8475 13.9211 11.1743 13.9211H19.2389C18.9382 18.108 15.4353 21.4192 11.1743 21.4192Z" fill="currentColor"/> <path d="M22.6591 11.0759C22.6504 8.8278 21.827 6.66244 20.3413 4.97634C18.5811 2.98525 16.0541 1.84375 13.3964 1.84375C13.0697 1.84375 12.8083 2.10516 12.8083 2.43193V11.1064C12.8083 11.4332 13.0697 11.6946 13.3964 11.6946H22.071C22.3977 11.6946 22.6591 11.4332 22.6591 11.1064C22.6591 11.0977 22.6591 11.089 22.6591 11.0759ZM13.9846 10.5226V3.04624C16.0846 3.19873 18.0539 4.17032 19.4568 5.76057C20.6332 7.08941 21.3303 8.76245 21.461 10.5226H13.9846Z" fill="currentColor"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.412 2.43216C12.412 1.98985 12.7671 1.63477 13.2094 1.63477C15.9272 1.63477 18.5112 2.80209 20.311 4.838C21.8301 6.56208 22.6724 8.77654 22.6813 11.0754V11.1053C22.6813 11.5477 22.3262 11.9041 21.8839 11.9041H13.2094C12.7671 11.9041 12.412 11.549 12.412 11.1067V2.43216ZM13.2094 2.05319C12.9982 2.05319 12.8305 2.22094 12.8305 2.43216V11.1067C12.8305 11.3179 12.9982 11.4856 13.2094 11.4856H21.8839C22.0951 11.4856 22.2629 11.3179 22.2629 11.1067V11.0781V11.0766C22.2543 8.87937 21.4495 6.76304 19.9974 5.11501C18.2769 3.16882 15.807 2.05319 13.2094 2.05319ZM13.5884 2.82152L13.8127 2.83781C15.9673 2.99426 17.9875 3.991 19.4267 5.62239C20.6336 6.98589 21.3486 8.70223 21.4826 10.5074L21.4993 10.7321H13.5884V2.82152ZM14.0068 3.27468V10.3136H21.0454C20.8776 8.68123 20.2087 7.13698 19.1132 5.89948C17.7966 4.40713 15.9678 3.47385 14.0068 3.27468ZM1.51538 13.3331C1.51538 8.11133 5.7655 3.86121 10.9873 3.86121C11.4296 3.86121 11.7847 4.21629 11.7847 4.6586V12.5357H19.6618C20.0998 12.5357 20.4592 12.8952 20.4592 13.3331C20.4592 18.5549 16.2091 22.805 10.9873 22.805C5.7655 22.805 1.51538 18.5549 1.51538 13.3331ZM10.9873 4.27964C5.99659 4.27964 1.93381 8.34242 1.93381 13.3331C1.93381 18.3238 5.99659 22.3866 10.9873 22.3866C15.978 22.3866 20.0408 18.3238 20.0408 13.3331C20.0408 13.1263 19.8687 12.9542 19.6618 12.9542H11.3663V4.6586C11.3663 4.44738 11.1985 4.27964 10.9873 4.27964ZM10.6083 5.04379V13.3331C10.6083 13.5443 10.7761 13.7121 10.9873 13.7121H19.2766L19.2605 13.9363C18.9521 18.2319 15.3588 21.6287 10.9873 21.6287C6.41467 21.6287 2.69173 17.9057 2.69173 13.3331C2.69173 8.96162 6.08848 5.36831 10.3841 5.05988L10.6083 5.04379ZM10.1899 5.49655C6.21826 5.89586 3.11016 9.25894 3.11016 13.3331C3.11016 17.6746 6.64576 21.2102 10.9873 21.2102C15.0615 21.2102 18.4245 18.1021 18.8239 14.1305H10.9873C10.545 14.1305 10.1899 13.7754 10.1899 13.3331V5.49655Z" fill="currentColor"/> </svg>
<svg width="22" height="22" viewBox="0 0 22 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.8529 10.2158V11.0338C19.8518 12.9512 19.2309 14.8169 18.0829 16.3526C16.9348 17.8883 15.3211 19.0118 13.4824 19.5554C11.6436 20.0991 9.67843 20.0338 7.87984 19.3693C6.08126 18.7048 4.54565 17.4768 3.50205 15.8682C2.45844 14.2597 1.96276 12.3569 2.08892 10.4437C2.21507 8.53042 2.95632 6.7092 4.2021 5.25164C5.44788 3.79408 7.13145 2.77827 9.00172 2.3557C10.872 1.93314 12.8287 2.12647 14.5802 2.90685" stroke="currentColor" stroke-width="1.69548" stroke-linecap="round" stroke-linejoin="round"/> <path d="M19.853 3.92017L10.9614 12.8207L8.29388 10.1532" stroke="currentColor" stroke-width="1.69548" stroke-linecap="round" stroke-linejoin="round"/> </svg>
SeQura ha sido fundamental en nuestra estrategia de fortalecer relaciones a largo plazo con nuestros clientes, priorizando la recurrencia y la mejora en su experiencia de compra. El ticket medio de las ventas realizadas con seQura es un 208% más alto en comparación con las otras formas de pago disponibles en nuestro e-commerce.”
Susana Fuentes
CEO de Customima
Customima x seQura
Descubre cómo Customima ha logrado triplicar su ticket medio gracias a la inclusión de una solución de pago flexible que le permitió ofrecer a sus clientes la posibilidad de pagar a su manera a través de una experiencia de compra más fácil, rápida y segura.
<svg width="25" height="21" viewBox="0 0 25 21" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M20.7117 17.8755H21.5595V16.1799H20.7117V17.8755ZM4.56229 2.82348C4.09406 2.82348 3.71449 3.20305 3.71449 3.67128C3.71449 4.1395 4.09406 4.51908 4.56229 4.51908V2.82348ZM23.5678 3.67128L24.3867 3.89055C24.4549 3.63597 24.4008 3.36418 24.2403 3.15511C24.0799 2.94604 23.8313 2.82348 23.5678 2.82348V3.67128ZM20.9777 13.3447L20.1588 13.1254L20.1578 13.1291L20.9777 13.3447ZM19.615 14.3564L19.615 15.2042H19.615V14.3564ZM3.99318 1.93766L3.18767 2.20209L3.18767 2.20209L3.99318 1.93766ZM1 0.152202H0.152202V1.8478H1V0.152202ZM20.7117 16.1799H8.07001V17.8755H20.7117V16.1799ZM8.07001 16.1799C7.72176 16.1799 7.51317 15.9217 7.51317 15.692H5.81758C5.81758 16.9376 6.86679 17.8755 8.07001 17.8755V16.1799ZM7.51317 15.692C7.51317 15.4624 7.72176 15.2042 8.07001 15.2042V13.5086C6.86679 13.5086 5.81758 14.4464 5.81758 15.692H7.51317ZM11.3731 18.7602C11.3731 18.9898 11.1645 19.248 10.8162 19.248V20.9436C12.0195 20.9436 13.0687 20.0057 13.0687 18.7602H11.3731ZM10.8162 19.248C10.468 19.248 10.2594 18.9898 10.2594 18.7602H8.5638C8.5638 20.0057 9.61301 20.9436 10.8162 20.9436V19.248ZM10.2594 18.7602C10.2594 18.5305 10.468 18.2723 10.8162 18.2723V16.5767C9.61301 16.5767 8.5638 17.5146 8.5638 18.7602H10.2594ZM10.8162 18.2723C11.1645 18.2723 11.3731 18.5305 11.3731 18.7602H13.0687C13.0687 17.5146 12.0195 16.5767 10.8162 16.5767V18.2723ZM18.4593 18.7602C18.4593 18.9898 18.2507 19.248 17.9024 19.248V20.9436C19.1057 20.9436 20.1549 20.0057 20.1549 18.7602H18.4593ZM17.9024 19.248C17.5542 19.248 17.3456 18.9898 17.3456 18.7602H15.65C15.65 20.0057 16.6992 20.9436 17.9024 20.9436V19.248ZM17.3456 18.7602C17.3456 18.5305 17.5542 18.2723 17.9024 18.2723V16.5767C16.6992 16.5767 15.65 17.5146 15.65 18.7602H17.3456ZM17.9024 18.2723C18.2507 18.2723 18.4593 18.5305 18.4593 18.7602H20.1549C20.1549 17.5146 19.1057 16.5767 17.9024 16.5767V18.2723ZM22.7488 3.452L20.1588 13.1254L21.7967 13.564L24.3867 3.89055L22.7488 3.452ZM20.1578 13.1291C20.1059 13.3263 19.9006 13.5086 19.615 13.5086V15.2042C20.6184 15.2042 21.5368 14.5522 21.7976 13.5603L20.1578 13.1291ZM19.615 13.5086L8.07001 13.5086L8.07001 15.2042L19.615 15.2042L19.615 13.5086ZM8.87551 14.092L4.79868 1.67323L3.18767 2.20209L7.2645 14.6208L8.87551 14.092ZM4.79868 1.67323C4.49419 0.745695 3.6099 0.152202 2.65236 0.152202V1.8478C2.92388 1.8478 3.12593 2.01402 3.18767 2.20209L4.79868 1.67323ZM2.65236 0.152202H1V1.8478H2.65236V0.152202ZM19.1889 4.51908H23.5678V2.82348H19.1889V4.51908ZM4.56229 4.51908H9.58922V2.82348H4.56229V4.51908ZM9.58922 4.51908H19.1889V2.82348H9.58922V4.51908Z" fill="currentColor"/> </svg>
<svg width="22" height="22" viewBox="0 0 22 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M15.5415 8.34306L6.17346 3.19275" stroke="currentColor" stroke-width="1.69548" stroke-linecap="round" stroke-linejoin="round"/> <path d="M20.2252 14.8926V6.95379C20.2248 6.60575 20.1284 6.26392 19.9457 5.96259C19.763 5.66127 19.5004 5.41104 19.1843 5.23702L11.898 1.26761C11.5815 1.09341 11.2225 1.00171 10.8571 1.00171C10.4917 1.00171 10.1327 1.09341 9.81619 1.26761L2.52991 5.23702C2.21375 5.41104 1.95115 5.66127 1.76845 5.96259C1.58576 6.26392 1.48939 6.60575 1.48901 6.95379V14.8926C1.48939 15.2407 1.58576 15.5825 1.76845 15.8838C1.95115 16.1851 2.21375 16.4354 2.52991 16.6094L9.81619 20.5788C10.1327 20.753 10.4917 20.8447 10.8571 20.8447C11.2225 20.8447 11.5815 20.753 11.898 20.5788L19.1843 16.6094C19.5004 16.4354 19.763 16.1851 19.9457 15.8838C20.1284 15.5825 20.2248 15.2407 20.2252 14.8926Z" stroke="currentColor" stroke-width="1.69548" stroke-linecap="round" stroke-linejoin="round"/> <path d="M1.77124 5.92163L10.8583 10.933L19.9453 5.92163" stroke="currentColor" stroke-width="1.69548" stroke-linecap="round" stroke-linejoin="round"/> <path d="M10.8574 20.9263V10.9233" stroke="currentColor" stroke-width="1.69548" stroke-linecap="round" stroke-linejoin="round"/> </svg>
<svg width="25" height="25" viewBox="0 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.8488 12.7447H11.7625V4.65837C11.7625 4.3316 11.5011 4.07019 11.1743 4.07019C6.06807 4.07019 1.91162 8.22664 1.91162 13.3329C1.91162 18.4391 6.06807 22.5956 11.1743 22.5956C16.2806 22.5956 20.437 18.4391 20.437 13.3329C20.437 13.0105 20.1712 12.7447 19.8488 12.7447ZM11.1743 21.4192C6.71724 21.4192 3.08797 17.79 3.08797 13.3329C3.08797 9.07187 6.39919 5.56895 10.5861 5.26833V13.3329C10.5861 13.6597 10.8475 13.9211 11.1743 13.9211H19.2389C18.9382 18.108 15.4353 21.4192 11.1743 21.4192Z" fill="currentColor"/> <path d="M22.6591 11.0759C22.6504 8.8278 21.827 6.66244 20.3413 4.97634C18.5811 2.98525 16.0541 1.84375 13.3964 1.84375C13.0697 1.84375 12.8083 2.10516 12.8083 2.43193V11.1064C12.8083 11.4332 13.0697 11.6946 13.3964 11.6946H22.071C22.3977 11.6946 22.6591 11.4332 22.6591 11.1064C22.6591 11.0977 22.6591 11.089 22.6591 11.0759ZM13.9846 10.5226V3.04624C16.0846 3.19873 18.0539 4.17032 19.4568 5.76057C20.6332 7.08941 21.3303 8.76245 21.461 10.5226H13.9846Z" fill="currentColor"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.412 2.43216C12.412 1.98985 12.7671 1.63477 13.2094 1.63477C15.9272 1.63477 18.5112 2.80209 20.311 4.838C21.8301 6.56208 22.6724 8.77654 22.6813 11.0754V11.1053C22.6813 11.5477 22.3262 11.9041 21.8839 11.9041H13.2094C12.7671 11.9041 12.412 11.549 12.412 11.1067V2.43216ZM13.2094 2.05319C12.9982 2.05319 12.8305 2.22094 12.8305 2.43216V11.1067C12.8305 11.3179 12.9982 11.4856 13.2094 11.4856H21.8839C22.0951 11.4856 22.2629 11.3179 22.2629 11.1067V11.0781V11.0766C22.2543 8.87937 21.4495 6.76304 19.9974 5.11501C18.2769 3.16882 15.807 2.05319 13.2094 2.05319ZM13.5884 2.82152L13.8127 2.83781C15.9673 2.99426 17.9875 3.991 19.4267 5.62239C20.6336 6.98589 21.3486 8.70223 21.4826 10.5074L21.4993 10.7321H13.5884V2.82152ZM14.0068 3.27468V10.3136H21.0454C20.8776 8.68123 20.2087 7.13698 19.1132 5.89948C17.7966 4.40713 15.9678 3.47385 14.0068 3.27468ZM1.51538 13.3331C1.51538 8.11133 5.7655 3.86121 10.9873 3.86121C11.4296 3.86121 11.7847 4.21629 11.7847 4.6586V12.5357H19.6618C20.0998 12.5357 20.4592 12.8952 20.4592 13.3331C20.4592 18.5549 16.2091 22.805 10.9873 22.805C5.7655 22.805 1.51538 18.5549 1.51538 13.3331ZM10.9873 4.27964C5.99659 4.27964 1.93381 8.34242 1.93381 13.3331C1.93381 18.3238 5.99659 22.3866 10.9873 22.3866C15.978 22.3866 20.0408 18.3238 20.0408 13.3331C20.0408 13.1263 19.8687 12.9542 19.6618 12.9542H11.3663V4.6586C11.3663 4.44738 11.1985 4.27964 10.9873 4.27964ZM10.6083 5.04379V13.3331C10.6083 13.5443 10.7761 13.7121 10.9873 13.7121H19.2766L19.2605 13.9363C18.9521 18.2319 15.3588 21.6287 10.9873 21.6287C6.41467 21.6287 2.69173 17.9057 2.69173 13.3331C2.69173 8.96162 6.08848 5.36831 10.3841 5.05988L10.6083 5.04379ZM10.1899 5.49655C6.21826 5.89586 3.11016 9.25894 3.11016 13.3331C3.11016 17.6746 6.64576 21.2102 10.9873 21.2102C15.0615 21.2102 18.4245 18.1021 18.8239 14.1305H10.9873C10.545 14.1305 10.1899 13.7754 10.1899 13.3331V5.49655Z" fill="currentColor"/> </svg>
<svg width="22" height="22" viewBox="0 0 22 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19.8529 10.2158V11.0338C19.8518 12.9512 19.2309 14.8169 18.0829 16.3526C16.9348 17.8883 15.3211 19.0118 13.4824 19.5554C11.6436 20.0991 9.67843 20.0338 7.87984 19.3693C6.08126 18.7048 4.54565 17.4768 3.50205 15.8682C2.45844 14.2597 1.96276 12.3569 2.08892 10.4437C2.21507 8.53042 2.95632 6.7092 4.2021 5.25164C5.44788 3.79408 7.13145 2.77827 9.00172 2.3557C10.872 1.93314 12.8287 2.12647 14.5802 2.90685" stroke="currentColor" stroke-width="1.69548" stroke-linecap="round" stroke-linejoin="round"/> <path d="M19.853 3.92017L10.9614 12.8207L8.29388 10.1532" stroke="currentColor" stroke-width="1.69548" stroke-linecap="round" stroke-linejoin="round"/> </svg>
¿Qué es Customima?
Fundada en 2016, Customima ha transformado el sector de la joyería ofreciendo a sus clientes la oportunidad de personalizar sus propias piezas según su preferencia y estilo. Customima surge de la visión de su fundadora, Susana Fuentes, durante una estancia en Asia, donde comprendió la importancia de infundir esencia a las joyas.
El reto
En un mercado en constante evolución como el de la joyería, diferenciarse es la clave. La propuesta de valor de Customima radica en la personalización de las joyas y la entrega en 48 horas, algo muy poco común en este sector.
Para mantener su ventaja competitiva, Customima reconoció la importancia de priorizar una experiencia de compra cómoda y segura, especialmente durante el proceso de personalización.
Uno de los objetivos principales era incrementar el valor promedio de compra, incentivando a los clientes a adquirir productos de mayor valor. Además, Customima se enfrentó al desafío de retener y fomentar la recurrencia de los clientes en un mercado altamente competitivo.
SeQura ha sido fundamental en nuestra estrategia de fortalecer relaciones a largo plazo con nuestros clientes, priorizando la recurrencia y la mejora en su experiencia de compra. El ticket medio de las ventas realizadas con seQura es un 208% más alto en comparación con las otras formas de pago disponibles en nuestro e-commerce.”
Susana Fuentes
CEO de Customima
La solución
La colaboración con seQura resultó ser un encaje natural, ya que sus opciones de pago flexible se adaptan perfectamente al sector joyería. En este sector, donde los tickets suelen ser elevados, los plazos de pago más largos ayudan a pagar con
total comodidad.
Tanto el proceso de integración de seQura a través de Shopify como el apoyo del equipo de marketing marcaron la diferencia respecto a los competidores anteriores. Las campañas de marketing, los recursos para dar visibilidad a los pagos flexibles
y las colaboraciones con marcas, fueron clave para comunicar la ampliación de la oferta de métodos de pago en Customima y atraer nuevos clientes.
La experiencia de compra de seQura se destacó por su comodidad en comparación con los competidores, sin papeleo y con la necesidad de introducir solo 5 datos.
La colaboración con SeQura permitió a Customima, que anteriormente se centraba en la venta de joyas de plata, expandir su catálogo hacia joyas de oro. Esto se tradujo en un aumento del valor medio de las compras, gracias a las opciones de pago flexibles ofrecidas, lo que resultó en un incremento significativo de las ventas online. En menos de un año, Customima consiguió aumentar un 208% el ticket medio en sus compras.
La experiencia del cliente se vio notablemente beneficiada al simplificar el proceso de compra y aumentar la probabilidad de finalizar la transacción con éxito. La tasa de aceptación del 88% resultó crucial, superando significativamente a la de su competidor anterior. Casi 9 de cada 10 compradores lograron completar su compra utilizando los pagos flexibles.
Con un aumento del 42% en las ventas fraccionadas, ahora Customima puede ofrecer flexibilidad a los clientes para compras más grandes.
El incremento del 32% en pedidos refleja la confianza que genera la opción de pago flexible de seQura, impulsando las compras en su tienda.
Además, el 78% de las ventas fraccionadas se realizan en 6 o más plazos, ya que seQura se adapta al ritmo y a las necesidades de los clientes, aumentando así la conversión y la recurrencia en las compras.
